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We help companies grow their business
Michael Dalton

Michael Dalton

Michael Dalton, CIS, CITP - Founder, MICDrop

With over a decade of industry experience in the MICE Sector delivering exceptional results for planners, industry suppliers and destinations, Michael founded MICDrop to bring a new solution to the tourism industry that helps businesses maximise their potential. An industry leader in destination sales, business development and strategic account management, Michael has helped businesses experience double digit growth year on year, ensuring the client is always provided with an incredible destination experience that delivers on their goals of reward and recognition.

In addition to Michael’s own years of expertise and skill set, he has established a network of highly skilled professionals with a range of key talents to assist businesses across the tourism industry. Find out more about his network of collaborators.
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MICDROP Solutions


MICDROP Sales & Marketing

MICDrop delivers outstanding results across a number of key business areas for the tourism industry to help and support companies including;

Sales & Marketing:

We provide strategic solutions to help businesses generate more revenue and identify new routes to market. A number of different approaches can be taken depending on the nature of your business. Some of the areas we focus on with Sales & Marketing are:

  • Proposal Content Analysis
  • Routes to Market
  • Experiential Sales Programs
  • Sales Intelligence Platform
  • Sales & Marketing Planning
  • Product Development Workshops
  • Site Inspection Audits

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MICDROP Training and Consultancy

To ensure the best results for our clients, we recommend a one hour meeting before making recommendations in this space to identify where your business currently is at, what areas you would like to see improvements and then prepare a proposal outlining recommendations for training or consultancy services based off the information received.

All trainings and consultancy projects are then designed and tailored to be specifically related to your individual business. We provide a wide range of cost reduction strategies to implement in tourism businesses to reduce overheads and trainings for converting more leads, identifying clients and delivering a winning site inspection to increase your conversion rate on opportunities.

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MICDROP Operational Support

The nature of our industry is such that you will experience extremes of incredibly busy times and quieter periods, which can be particularly hard to staff for. We always want to ensure all clients are receiving excellent service, and it can be particularly difficult to get the right people at the right time.

MICDrop provides industry experts and tailored support solutions to ensure you have the right expertise on your team for short term projects as needed. Whether it is additional support in getting proposals out to clients, onsite support for site inspections, familiarisation trips or the delivery of an incentive program, meeting, conference or event, we have an extensive network of professionals on hand to assist.

Your clients will value your dedication to ensuring they have the best possible destination experience by hiring in outside experts to assist. This commitment to excellence adds increased benefits for clients on why their clients should choose them as a partner, destination, hotel or venue.

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MICDROP Professional Speaker

MICDrop Founder, Michael Dalton CIS, CITP, is a recognised professional speaker in the business tourism sector and can deliver custom sessions for your next meeting or conference in this area. He has spoken for a number of industry association and conferences. Previous sessions he has delivered include:


Alternative Revenue Streams for Hotels and Venues
Maximising your Membership in SITE
What is a Destination Management Company (DMC)?
Getting The Most From SITE Membership: Your Ticket To Grow As An Incentive Travel Professional
Incentive Ready: The Planning Process
Coopetition as a Sales Strategy
The Incentive Travel Supply Chain - How does it work?

We also have a number of leading global tourism industry experts in our network of collaborators should you require additional speaker options in this space for your next conference, meeting or event. Education is such an important component to success in the industry. Gaining insights from global leaders in the field helps to provide unique perspectives and fresh concepts which could spark a lightbulb moment for your business or association. 

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Industry Associations


Society of Incentive Travel Excellence (SITE):

Michael has held a number of leadership roles within SITE including President SITE Ireland Chapter in 2018 &  2019 and Co Chair SITE Global Young Leaders Committee 2015. He has obtained both SITE, industry recognised professional certifications; Certified Incentive Specialist (CIS) and Certified Incentive Travel Professional (CITP). He is an approved Proctor with SITE for the CITP Exams.

For more information on SITE, Certifications or to become a member, please visit: https://www.siteglobal.com
Irish Tourism Industry Confederation (ITIC):

Michael currently serves on the ITIC Council as representative for SITE Ireland and the incentive industry. This is the voice of tourism in Ireland and membership is made up of companies from all sectors of the industry. They conduct a lot of industry research and are the voice of tourism to the Irish Government when lobbying for additional supports for the sector.

For more information on ITIC and to access the latest research in Irish Tourism, please visit: https://www.itic.ie